Privacy Policy

Last updated: October 2025

1. Introduction

Welcome to Cheryl Bottomley Cakes (“we”, “our”, or “us”).
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make an enquiry, purchase a product, or interact with us through social media.

By using our website or providing your personal data, you agree to the practices described in this Privacy Policy.

2. Who We Are

Business Name: Cheryl Bottomley Cakes
Website: www.cherylbottomleycakes.co.uk
Email: cheryl@cherylbottomleycakes.co.uk
Location: Huddersfield, West Yorkshire, United Kingdom

We create luxury, bespoke wedding cakes and related cake products for couples and clients across Yorkshire and beyond.

3. Information We Collect

We collect and process personal data in several ways:

a. Information you provide directly

Name
Email address
Phone number
Wedding or event date
Venue details and guest numbers
Cake preferences and design requests
Payment details (processed securely through third-party payment providers)

b. Information collected automatically

When you browse our website, we may automatically collect:

IP address
Browser type, version, and device information
Pages visited, time spent, and referral source
Cookies and analytics data

c. Information collected via social media and messaging tools

If you contact us through Instagram or Facebook, we may collect your username, profile name, and the contents of your messages.
We use ManyChat to automate some Instagram responses (e.g. when you send a keyword or message us directly). This data is only used to respond to your enquiry or deliver requested content.

d. Information from third-party sources

We may receive information from:

Payment platforms such as Stripe, PayPal, or ThriveCart
Email platforms such as ActiveCampaign or Flodesk (if you opt into our mailing list)
Analytics tools such as Google Analytics
Directory listings or review sites (e.g. Hitched, Google Business)

4. How We Use Your Information

We use your personal information to:

Respond to your enquiries and provide quotes
Manage and process orders or bookings
Communicate about consultations, tastings, or delivery
Send updates, offers, or newsletters (only with your consent)
Improve our website, marketing, and customer experience
Comply with legal, accounting, and tax obligations

5. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contractual necessity – to respond to your enquiry and fulfil an order
Consent – when you opt into email marketing or automated messages
Legal obligation – for record-keeping, accounting, and tax compliance
Legitimate interest – to improve our services and marketing effectiveness

6. How We Store and Protect Your Information

Your data is stored securely within trusted third-party systems:

Squarespace – website hosting and enquiry forms
ThriveCart / Stripe / PayPal – secure payment processing
Flodesk / ActiveCampaign – email marketing
ManyChat – automated Instagram replies and lead delivery
Google Analytics – anonymised website traffic tracking

We apply appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or loss.

We retain your personal information only for as long as necessary for business or legal purposes (typically up to 6 years for financial records).

7. Sharing Your Information

We do not sell your personal information.
We may share your data with:

Service providers (Squarespace, ThriveCart, Stripe, PayPal, Google, Flodesk, ManyChat)
Professional advisors (e.g. accountant or legal consultant, where necessary)
Delivery or courier services (to fulfil cake or product orders)

All third parties are required to treat your information in accordance with UK data protection law (GDPR and the Data Protection Act 2018).

8. Cookies and Analytics

Our website uses cookies to enhance functionality and analyse usage.

Google Analytics

We use Google Analytics to collect anonymous data about how visitors use our site (e.g. pages viewed, time on site, referring sources).
This information helps us improve our website and marketing efforts.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Cookie Control

When you visit our site, a cookie banner allows you to accept or decline cookies.
You can also adjust your browser settings to block or delete cookies at any time.

9. Email Marketing and Automated Messages

If you subscribe to our mailing list or interact via Instagram automation (ManyChat):

You will only receive messages you have opted into (such as a free resource, enquiry follow-up, or newsletter).
You can unsubscribe or opt out at any time by clicking the unsubscribe link in any email or replying “STOP” to a ManyChat message.

We do not use automated decision-making or profiling beyond what is necessary to deliver the requested content.

10. Your Rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Withdraw consent at any time
Object to certain types of processing (e.g. marketing)
Request data portability (a copy of your data in a usable format)

To exercise these rights, please contact: hello@cherylbottomleycakes.co.uk

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk.

11. International Transfers

Some of our service providers (such as ManyChat or Flodesk) are based outside the UK or European Economic Area (EEA).
In these cases, data may be transferred securely under standard contractual clauses or other lawful safeguards that comply with UK GDPR.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect new legal requirements or business practices. The latest version will always be available on our website, and the revision date will appear at the top of this page.